About the Author - Advanced Subscriber Intelligence

[vc_row][vc_column][vc_custom_heading text=”About the Author: David” use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Hi, I’m David — the bloke who smiles at problems, fixes them anyway, and then writes a checklist so nobody has to suffer the same headache twice. I build tools and systems for WordPress (hello, Tribulant fans 👋) and I’m the creator behind Advanced Subscriber Intelligence (ASI) — a project born from real-world needs, not a lab demo with perfect lighting.

Before I was writing code, I had a very different toolkit: earpiece, radio, and a protective mindset. I worked as a Close Protection Operative (yes, the “keep people safe” kind). 🛡️ It was high stakes, high focus, and oddly similar to engineering software that can’t fail when it matters most. You learn to think ahead, spot weak points, and keep calm when things go sideways. That mindset never left me.

The thing about big setbacks is they make the smaller ones look… well, small. A server falling over? An API sulking? A cron job taking the day off? These aren’t disasters — they’re puzzles. And puzzles are solvable. The experience taught me to adapt, to simplify, and to keep my sense of humour firmly switched on. If I can rebuild a life, I can rebuild a queue. 🌱😄

I fell in love with the craft: clear architecture, defensible decisions, and tools that respect both the user and the inbox. And because I came from the real world — where things must work when they’re needed most — I built ASI with the same philosophy: no fluff, no fuss, just outcomes. 🚀

Data you can trust: clean exports, smart filters, and reports that make sense at a glance. 📊
Compliance you won’t dread: List-Unsubscribe headers, abuse contacts, suppression hygiene — the plumbing that keeps you safe and deliverable. 📜
Debug you’ll actually use: a built-in viewer where you flick a switch, reproduce a problem, and find the line that explains it. No SSH, no mystery. 🔎
Performance that holds up: batching, streaming, and workflows that scale without flipping tables (or servers). ⚙️

The result is Advanced Subscriber Intelligence — a real-world companion to Tribulant Newsletter that turns good sending into great operations.

Little problems don’t stop you; they change how you work. You automate. You log. You add a toggle that saves an hour. You replace guesswork with proof. You keep shipping. And you keep smiling. ✨

Real-world first: I build features because someone needed them yesterday.
Clarity over cleverness: simple, traceable, and debuggable beats fancy-but-fragile every time.
Respect for the inbox: deliverability and compliance aren’t afterthoughts — they’re part of the design.
Own your stack: fewer dependencies, more control. If it must run at 2 a.m., it should run without babysitting.

Turning a WordPress hobby into a career that helps teams ship newsletters at scale — safely and sanely.
Building ASI so marketers, agencies, and publishers can send faster, report smarter, and sleep better.
Keeping that CPO mindset alive in software: protect the mission, anticipate risk, and always provide a clear exit.
Holding onto humour through everything. If you can’t laugh, you’ll cry — and laughing gets better results. 😉

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Off-duty (sort of)” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″ css=”.vc_custom_1755279754255{padding-top: 25px !important;}”][vc_column_text css=””]I read changelogs for fun (send help 😅), drink my coffee strong ☕, and enjoy a well-behaved cron like some people enjoy a sunset 🌇. When I’m not optimising exports or writing docs, I’m probably answering someone’s “quick question” that isn’t quick — and I don’t mind. That’s how good software gets better. I collect far too many dragons 🐉🐲 — 141 at last count. Unless it’s F1 quali or the race — then the phone goes on Do Not Disturb, pit wall rules apply, and I’ll get to that issue in an hour or two once the chequered flag drops. Even I need the occasional safety-car lap. 🏎️📵🏁[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”336″ img_size=”medium” add_caption=”yes” alignment=”center” onclick=”link_image” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”A note for anyone facing a big hill” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=””]

If you’re staring down your own “brick wall” — health, work, life — start with the only lever that’s always yours: your attitude. As Amberley Snyder says, “If I only get to make one decision a day, then let it be my attitude — and I better make it a good one.” Choose brave. Choose curious. Choose kind. Then get practical: break the climb into switchbacks, one steady step at a time. Swap “why me?” for “what now?” 🧭

You can adapt. You can build new habits, new tools, and a new path. Carry your old strengths into a new chapter and let the rest go. Ask for help when you need it, laugh when it gets absurd, and celebrate the tiny wins — momentum loves company. It won’t be easy (nothing worth having ever is), but grit has a way of outlasting luck. Keep moving, keep smiling, and remember: the view changes long before you reach the summit. 💪⛰️

Say hello, send a challenge, or just share a good emoji. I’m here for it. ✉️🤝

— David

[/vc_column_text][/vc_column][/vc_row]